Watch brand Jaeger-LeCoultre is expanding its presence in the U.S. market with two new boutiques, the first-ever boutiques for the brand.

The first opened in mid June at Les Bijoux, a Boca Raton, Fla., retail store that also features boutiques for luxury jewelry brand Van Cleef and Arpels and watch brand F.P. Journe.

The second boutique, located off of Rodeo Drive in Beverly Hills, Calif., officially opened its doors on Oct. 13.

The boutiques feature soft colors and a plush atmosphere, retaining a distinct aura of confidentiality and intimacy, the company said in a media release.

Jeager-LeCoultre will exhibit its complete collection of timepieces within the displays, including the “Reverso,” “Master Control,” “Master Compressor,” “Ideale” and “Atmos” clocks. Among the offerings will be limited editions sold exclusively at the Jaeger-LeCoultre boutiques, as well as high-complication watches and prestigious jewelry collections.

Source: nationaljeweler.com
www.nationaljeweler.com