Sarpaneva Watches received the 2009 “red dot” award for the communication design created around the limited edition Sarpaneva Korona K3 Black Moon wristwatch. With more than 6000 submissions from 42 countries, the entries were evaluated by a panel of international experts on criteria of originality, effectiveness, emotional quality and design quality.



Sarpaneva Korona K3 Black Moon is the first mechanical wristwatch to indicate the invisible and ever mysterious new moon, and the award-winning concept was created to communicate this unique function. Inspired by the endless melancholy of the dark Finnish winter, the Black Moon concept is in complete contrast to the glamorous communication of other luxury brands.



Limited to 20 pieces, each watch is accompanied by a hand-bound book “Black is the Moon” which recounts a thousand year old legend of Lilith: the seductive temptress, who preys on unwitting men during the new moon. Extending throughout all communication, the concept is captured in the catchphrase “Watch your black”. First unveiled in January 2009, the Black Moon continues to attract watch enthusiasts and exhibitors worldwide.



Source: Sarpaneva Watches
www.sarpanevawatches.com
Contact:[email protected]
www.red-dot.de


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