Ora Swiss Watch Company presents Ora #1

March 2010 - A new concept, an amalgam of art, technology and culture, has arrived on the watch scene. The Ora Swiss Watch company is a family-owned and run upmarket watch brand. It dreams up, develops, designs and manufactures its watches in Ticino on the shores of Lake Maggiore in southern Switzerland.


It is a place where the rigour and tradition of the north meet the charm and culture of the south, a place where ideas flourish, with passion. Ora: Italian for “time”, “hour” and “now”. The case and dial of the chronograph are sculpted from a single piece of titanium in a shower of millions and millions of sparks; this was achieved by using a unique technology to create a unique design, both of which have been patented. An uncompromising approach of savoir-faire, technology and quality.


Source: Swisstime/Ora Swiss Watch company -