www.worldwatchweb.com- The public-private partnership STOP PIRACY has launched its “Piracy is cruel” campaign to mark STOP PIRACY DAY 2010. The heavyweight highlight of the launch event was a steamroller that flattened thousands of counterfeits at Berne-Belp Airport.

The new STOP PIRACY campaign, which is supported by the Federation of the Swiss Watch Industry, makes one thing clear: there’s always a catch with piracy. It is mostly dangerous, often risky and always illegal. But above all these things, piracy is cruel.

Counterfeiters act without scruples and are only interested in short-term profit – not in the security or health of consumers. They work underground and so are rarely accountable for the damage they cause.

click here to read a full report on the campaign.

Source: Federation of the Swiss Watch Industry - www.fhs.ch