Ice-Watch®, the popular timepiece brand, launched in the United States in December 2009, has now developed its e-commerce site, ice-watch.us, with Ice-Watch collections now available for shipping in the United States.

All colors and styles that are distributed in the United States will be available for purchase through the brand’s website. With worldwide distribution in more than 1,000 retailers across more than 80 countries, Ice-Watch is expanding their business model to reach customers beyond the brick-and-mortar to coincide with changing consumer trends.