deLaCour introduces José Mourinho as their Brand Ambassador and unveils the limited edition collection: The Mourinho City Ego Collection
José Mourinho´s recent visit to Geneva was unlike any other; flattered by the impeccable attention received by CEO Alfred Terzibachian and head designer, Pierre Koukjian; José Mourinho´s graced the boutique admiring the different collections and priding his own, The Mourinho City Ego Collection.
Alfred Terzibachian, José Mourinho and Pierre Koukjian
José Mourinho shared a kind insight of his thoughts of deLaCour with the invited press, “I am embarking on this project because I liked the brand, [deLaCour]. I give little importance to sponsorship opportunities; I can live without them. Except when something captivates me, as deLaCour has.”