The new campaign will keep with the Brand’s dynamic and innovative spirit and will also revolve around what Raymond Weil draws constant inspiration from: music. Music has always been at the center of the Raymond Weil universe, with the musical connotations of its collection names, its partnerships with the greatest musical competitions and with a family of music-lovers and musicians at the head of the company.
Set on the stage of Geneva’s legendary concert hall, the “Victoria Hall”, the photo shoot for the campaign captures the essence of the Brand’s inspiration through individual male and female depictions of timelessness and classicism against a rich musical-inspired backdrop.
Celebrating the anniversary of their 35th year, a campaign that pays homage to the Brand’s motivation and constant driving force, music, was an ideal choice. “Precision is my inspiration” is the new slogan for the campaign, bridging the comparison of both music and luxury watch making: the inspiration of the designer, the inspiration of the composer and the precision of the watchmaker.