One hundred years for Ebel

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October 2011

One hundred years of creativity. One hundred years of pioneering spirit that has remained absolute. One hundred years of history forged by the strength of conviction. Ebel is celebrating both an anniversary and the values that were instilled by its founders. From 1911 to 2011, the spirit of Eugène Blum and Alice Lévy has continued to guide the brand towards fresh peaks, while perpetuating the singular blend of elegance and expertise, design and technical precision that distinguishes all Ebel watches.

One hundred years for Ebel
Eugène Blum & Alice Lévy

The finest creations arise from a love story, and such is definitely the case for Ebel. The first Architects of Time, who created the company on July 15, 1911, were partners in life who extended their personal association through this noble professional endeavor. Based in La Chaux-de-Fonds, one of the major centers of Swiss watch-making, Eugène Blum and Alice Lévy gave their company a name symbolizing the mingling of their personalities: Ebel – the acronym of “Eugène Blum Et Lévy”.

Exquisite attention to detail led them to lavish meticulous care on all of their collections, from feminine jewelry models and Haute Joaillerie creations to men’s timepieces, which were gradually deserting waistcoat pockets to be elegantly worn on the wrist.

Ebel’s worldwide reputation and visibility were further enhanced by the brand’s presence in the field of sports through sponsorship of prestigious events, such as the Davis Cup and the Swiss Open European Masters golf championship. A number of grand champions associated their names with that of the brand, including Stefan Edberg, André Agassi, Boris Becker, Colin Montgomerie, Bernhard Langer and Greg Norman.

One hundred years for Ebel One hundred years for Ebel One hundred years for Ebel
From left to right: 20s’, 90s’, nowadays

Ebel also secured the support of show business celebrities such as John Malkovitch, Dennis Hopper and Madonna, and became involved in patronage activities in cooperation with talented artists such as Barbara Hendricks and Leonard Bernstein, thereby progressively establishing itself in artistic and cultural circles.

Since that time, the Ebel brand has constantly capitalized on its assets and continued to enhance its reputation and expertise. The singular designs on which it has built its success have been updated, and the range enriched with innovative models. New in-house movements have been developed, perpetuating the knowledge and expertise steadily accumulated over the years in the field of mechanical horology.

Source: Ebel