Carl F. Bucherer opens a new boutique in Tokyo’s prestigious Ginza district, marking a further investment in the Japanese market for the independent Lucerne-based watch Manufacture.
Within five years the watch Manufacture Bucherer Montres S.A., with its Carl F. Bucherer brand, has positioned itself outstandingly in the Japanese market. The celebration of the opening of the new store in Tokyo’s Ginza district on 21 October 2011 therefore came as no surprise. In the luxurious shopping district of Ginza, Tokyo presents itself as a sophisticated metropolis with a special Far-Eastern charm. Here, skyscrapers are to be found side by side with traditional tea houses, and Japanese culture meets cosmopolitan flair. In this richly contrasting atmosphere, it is not only traditional stores that have established themselves over the years. This vibrant district has now transformed itself into Asia’s most exclusive fashion center, attracting not only the finest department stores but also, in particular, high quality international fashion and luxury goods brands.
As of October 2011, an impressive Carl F. Bucherer boutique has become a member of this high-class team in Tokyo’s Ginza district. This is an accolade for the Swiss Manufacture brand, which with its new outlet has gained a more prominent presence in the Japanese market and in the Asian markets generally. With this new asset on the central shopping mile, Chuo-dōri, Carl F. Bucherer has not only succeeded in opening a boutique in the best location in Ginza. As far as acceptance of the Carl F. Bucherer brand in the Japanese region is concerned, this achievement speaks volumes. Although the brand was only introduced in Japan five years ago, demand for these top-quality timepieces “made in Switzerland” is huge.
Carl F. Bucherer’s choice of the 888 Building as its location in Ginza was deliberate. Throughout history, the number “eight” has always been accorded special significance in many cultures. As a synonym for perfection and a symbol of creativity, it gives rise to associations of success and wealth. These are qualities that are closely linked with the Carl F. Bucherer brand, which presents its new sales space on two floors at this inspirational location.