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JS Watch Co. Reykjavik teams up with artists Eggert Pétursson and ERRÓ to raise funds for KRAFTUR

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December 2011


Icelandic watch manufacturer JS Watch Co. Reykjavik and two of the most prominent artists in Iceland, Erró and Eggert Pétursson, have joined forces in order to support KRAFTUR, a society supporting young people who have been diagnosed with cancer, and their relatives.

In 2010 the owners of JS Watch Co. Reykjavik got the idea to ask the most prominent artists in Iceland to join with them in order to create something very special and to make the outcome of that creative work their contribution to KRAFTUR. The idea which was presented to the artists was to have them design the ornaments for the dials on two magnificent Islandus wristwatches from the JS Watch Co. Reykjavik and also to design the ornaments on the accompanying two single watch boxes, then hold an auction sale of these two watches with the entire proceeds benefiting KRAFTUR.

Today, little more than a year later, the result of this collaborative project is ready: two magnificent watches and two boxes adorned with artworks by Erró and Eggert Pétursson.

JS Watch Co. Reykjavik teams up with artists Eggert Pétursson and ERRÓ to raise funds for KRAFTUR

The dial by Eggert Pétursson is painted by hand depicting a small flower: Rock speedwell (Veronica fruticans). The box shows this flower amidst Alpine Lady’s mantle (Alchemilla alpina) and Dwarf alpine willow (Salix herbacea). “In the recent years I have done a lot of going out and painting plants that grow in hollows or depressions up in the mountains. The snow covering the land acts as a shield for the delicate vegetation during the winter. The plants depicted on the box grow in natural hollows that fill with snow during the winter. You can see the bright blue colour of the Rock speedwell glittering among the Dwarf alpine willow and the Alpine Lady’s mantle,” explains Eggert Péturson when asked about the work.

The watch adorned with Eggert´s work is a JS Watch Co. Reykjavik Islandus 44mm wristwatch, with a high-quality self-winding movement which has been decorated by hand in a unique fashion and is visible through a display back. The dial by Erró has a copy of a painting made by the artist in 1992 entitled “Facescape” where portraits of extra characters from American comic books are shown as a crowd of spectators at a football game. In 1999 the artist created a round formed image based on this same work and this image adorns the dial, and the Facescape painting adorns the watch box. The watch which is adorned with Erró´s work is a JS Watch Co. Reykjavik Islandus 44mm wristwatch with a high-quality self-winding movement and a handmade solid 18-carat gold winding rotor with handcrafted decorations and is visible through a display back.

This is a very rare opportunity for collectors and connoisseurs of fine watches and art to acquire unique collectors´ items. The two watches will be auctioned off on the website: www.jswatch.com/auction. The auction opens on the 8th of December and closes on the 20th of January.

The JS Watch co. Reykjavik Facebook page also enables you to get all the latest news about this auction, the brand, latest models, press releases, photos and much more.

Source: www.jswatch.com