Ice-Watch’s New Serene Collection: Ice-Pure

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June 2012

Ice-Pure is the new concept which has been distilled from the Classic Clear Collection, the first collection that made a name for the brand. The limpid, almost translucent design of these timepieces evokes a glacial yet enchanting world.

Ice-Watch's New Serene Collection: Ice-Pure

Above: The Ice-Watch Ice Pure Models in Silver, Forest & Purple

There’s something strangely peaceful even about the translucent wristbands and the limpid colours of the dials, in shades of steel grey, glacial blue, emerald green, sparkling violet, an intense raspberry red. Pure deep colours that are reminiscent of precious stones. A simply magical collection.

Ice Pure adds a perfect shimmering touch to all your outfits, whether you prefer a pared down minimalist style or elegant sophistication.

Ice-Pure, the zen of the Ice-Watch brand.

  • 3 sizes: small, unisex & big
  • 8 limpid colours : Anthracite, Silver, Blue, Turquoise, Forest, Red, Pink, Purple
  • Screwed caseback, Ice-Ramic ( Pa+)
  • Translucent wristband

Available from June 2012