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Valiance SA on Redefining the Role of Rubber

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July 2012


With its approach to innovative applications and rubber processing in the luxury segment, Valiance SA has established new standards.

The Biel-based company has positioned itself as a manufacture for exclusive, premium quality products. The watch and jewelry industries are its core markets. It stands out as a competent and dynamic specialist in the domain of watch straps and coatings for crowns, bezels, cases, and various horological parts. Valiance SA is passionate about color and today in capable of delivering any rubber component in any hue specified by its customers.

Valiance SA on Redefining the Role of Rubber

Its creativity comes to the fore in design and aesthetics. Laser techniques are deployed to decorate rubber straps in fascinating ways and transform them into refined style elements. Natural leather, ray skin and other fairly stiff materials are coated with rubber to become supple straps with an exceptionally comfortable fit on the wrist.

Experimentation, skillfully combining caoutchouc with other materials, tapping into synergy effects, and evolving ever new technologies: these are the core competencies of the rubber specialist in Biel.

The three founders – Alain Doutaz, Thierry Rognon, and Benoît Schmoutz – agree: "We want to position rubber where it belongs: in the limelight. It is a wonderful material that allows us to transform our visions of individual design and finesse into remarkable manifestations and give our customers what they expect of us.” Namely: haute-couture watch straps.