Movado announced that actor Lily Collins has joined its prestigious roster of brand ambassadors. Lily will be featured in Movado’s updated ‘Modern Ahead of its Time’ advertising campaign shot by fashion photographer Carter Smith and launching this fall.
“We are so thrilled to have Lily Collins join the Movado team as our newest brand ambassador,” stated Mary Leach, Movado Group Chief Marketing Officer. “Lily has such natural presence and a unique and confident sense of her own style. She embodies the brand’s core values of artistry, innovation and has a real passion for excellence. She will support the Movado brand image and marketing initiatives as a fresh new face and voice for people of her generation.”
Born in England, Lily relocated to Los Angeles, California at the age of 5. She made her film debut in the 2010 Academy Award-nominated film The Blind Side and most recently starred as Snow White in Mirror, Mirror with Julia Roberts. In 2013, Collins will play the lead role of Clary Fray in the film The Mortal Instruments, based on the ultra-popular young adult fantasy novels by Cassandra Clare. She will also star in upcoming films The English Teacher with Julianne Moore and Writers with Jennifer Connelly.
“I am so excited to partner with Movado and to be a part of the new ad campaign as their brand ambassador,” said Lily Collins. “I have always been an admirer of Movado watches, and am proud to have the opportunity to represent a brand that is so historically rich and that is known for its revered philanthropic endeavors as well as its various collaborations with cutting-edge artists.”
Source: Movado Group