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New Luminox divers watches help to protect the oceans

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October 2012


During the BaselWorld watch show earlier this year, Europa Star’s Malcolm Lakin had the chance to talk to Scott Cassell, the former combat diver turned eco-warrior with whom Luminox have a close partnership.

Scott Cassell
Scott Cassell

As part of his efforts to raise awareness of the plight of the world’s oceans, and in particular the alarming rate at which his beloved animal, the shark, is being killed (200,000 sharks are killed per day just for their fins), Cassell gave an update of his current and future projects at the Sea Life Aquarium in Konstanz, Germany, last week.

Scott Cassell fronts two organisations, Sea Wolves Unlimited LLC and the Undersea Voyager Project. Sea Wolves converted from a counter-terrorism operation to an organisation that pursues poachers of endangered and protected species all over the world. Within the framework of his other project, the Undersea Voyager Project, Cassell dives in a submersible to research the underwater ecosystem.

At the event, Cassell presented his future mission in the Undersea Voyager Project, which will involve an unusual underwater “habitat”, being built out of large refuse containers, which he intends to use to educate teenage children to the plight of the oceans by allowing them to spend up to a week in the habitat observing marine life, initially off the coast of California.

In support of Cassell’s efforts, Luminox will be donating a share of the proceeds from its two new models to the non-profit Undersea Voyager Project. All of these models feature Luminox’s signature LLT (Luminox Light Technology) that is perfect for divers since it glows constantly, in any conditions, for up to 25 years.

The 3054.SET Scott Cassell Special by Luminox
The 3054.SET Scott Cassell Special by Luminox

The new Scott Cassell Special Edition set consists of a Swiss Made divers watch, water resistant to 200 metres, that comes with no less than four different straps: the standard black PU strap, a second PU strap, two Velcro straps and a tool for changing them. The set, which is presented in a case that doubles up as a diving goggle case, also contains a compass that can be attached to the strap for underwater orientation.

The 1500 Deep Dive Automatic by Luminox
The 1500 Deep Dive Automatic by Luminox

At the same time, Luminox also launches two new models in its 1500 Deep Dive Automatic Series. Both use a 44mm diameter stainless-steel case (available with or without black PVD treatment) and are equipped with a Sellita SW-200-1 self-winding movement. As divers watches that are water resistant to a depth of 500 metres, these new models naturally come with a uni-directional rotating bezel with blocking system, a helium escape valve and an extendable strap suitable for wearing over a wet suit.

At the end of the event Luminox co-owner André Bernheim announced that the brand would support Scott Cassell even further by donating one dollar for every new fan that the brand acquires on its Facebook page before it reaches the 33,333 mark at which it will release part two of the video below: