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Former Miss Switzerland is new Balmain ambassador

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November 2012


Balmain Watches recently agreed a partnership with Miss Switzerland 2006, Christa Rigozzi. The native of Tessin is now Balmain’s ambassador on the world stage and has lent her name to a collection of timepieces.

Christa Rigozzi, 29, appears regularly in poster campaigns and works as a TV presenter in the German-speaking part of Switzerland. She has also been involved in charity work, for example with Lampe Magique, which grants the wishes of children with a serious illness or disability.

Christa Rigozzi
Christa Rigozzi

"Like Balmain, which expresses its style though each new collection, Christa is constantly able to reinvent herself,” comments Luca Moro, Chairman of Balmain Watches. “She has succeeded in transforming a temporary title into long-term success. Since she also embodies the modern and elegant modern Balmain woman, we naturally thought she would be suited to acting as our new global ambassador.”

This partnership marks a return to her roots for Christa Rigozzi, as Balmain sponsored Miss Switzerland and she wore the brand’s colours during the year of her reign.

Madrigal Chrono Lady Christa Rigozzi edition by Balmain
Madrigal Chrono Lady Christa Rigozzi edition by Balmain

To mark the start of this union, Christa Rigozzi has lent her name to a new collection of timepieces which reflects her qualities – decidedly feminine, elegant, sporty and classic. In the future, Christa will not only be promoting Balmain products around the world but will also play an active part in designing her own line.