The Ice-Watch brand has announced the start of a daring collaboration project with Pantone, the international brand reference in terms of colours. A new collection of bi-colour watches “by Pantone” will be launched in January 2013 thanks to a perfectly matching collaboration between Ice-Watch and Pantone, two brands that are equally recognized in their respective market for promoting the concept of colour.
The Ice-Watch brand launch a colourful and ambitious partnership with the famous PANTONE® brand, the global authority on colour and provider of professional colour standards for the design industries. The Ice-Watch new creations will take the particular form of bi-colour unisex watches, with the PANTONE signature, a bi-colour dial and a bi-colour molded strap – a première for Ice-Watch.
- PANTONE UNIVERSETM EMERALD / WHITE by Ice-Watch
While the very first pieces will enter the world of stylish and affordable fashion accessories as of mid-December 2012, the new Ice-Watch timepieces will be available at the beginning of 2013, and will be sold in an Emerald tone, the PANTONE 2013 Colour of the Year, which was revealed to the public globally the 6th of December. The initial PANTONE UNIVERSE™ by Ice-Watch collection will include two variants : Emerald and white / white and Emerald. Other colours will follow in spring 2013, reflecting the future Ice-Watch collections of PANTONE Colours.
“Pantone is THE authority on color for the design industries. Through this partnership, Pantone recognizes the Ice-Watch brand as a credible partner and an important player in its sector, sharing the same dynamic and colourful spirit,” declared Jean-Pierre Lutgen, CEO of the Ice-Watch brand. The daring launch stresses once again the brand’s place among the leading brands in the fashion watches sector, a position achieved through a new vision on watches, affordable prices, a wide range of colours and models, and a continuous focus on innovation.