Roger Dubuis’ SIHH 2013 Highlights [Video]

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January 2013

These three charismatic stars with their outstanding personalities were delighted to contribute to the excitement that reigned on the Roger Dubuis stand at the SIHH 2013. Gerard Butler, Daphne Guinness and Tomer Sisley joined the Roger Dubuis family in 2011.

Jean-Marc Pontroué, CEO of Roger Dubuis with Gerard Butler
Jean-Marc Pontroué, CEO of Roger Dubuis with Gerard Butler

With an imposing physique to match his character and a volcanic temperament, the Scottish actor Gerard Butler is one of the big screen’s leading personalities. An Anglo-Irish aristocrat, considered one of the world’s most elegant women, she is the friend and muse of the most famous photographers and art directors. Just like the character he played in the film «Largo Winch» alongside Sharon Stone, the French actor Tomer Sisley is a charming adventurer with plenty of punch.

Left: Daphne Guinness - Right: Tomer Sisley
Left: Daphne Guinness - Right: Tomer Sisley

For three days, these friends of the brand honored us with their presence at the Salon International de la Haute Horlogerie in Geneva. At the invitation of Roger Dubuis, they were key players in the salon events and highlights. Thus these exceptional personalities played host each evening to some fifty guests at a dinner with an Excalibur legend theme. Readily granting interviews and autographs, our three ambassadors contributed their artistic sensibility and a touch of glamour to the scene.

The Roger Dubuis stand was definitely at center stage. On Monday, January 21st, Jean-Marc Pontroué, CEO of the brand, and Rémy Pagani, mayor of Geneva, inaugurated the stand with the traditional ribbon cutting, using a sword, to the sound of medieval trumpets.

The impressive Roger Dubuis booth at SIHH 2013
The impressive Roger Dubuis booth at SIHH 2013

The Geneva watchmaker took advantage of this year’s theme, Excalibur, to create a decor inspired by the chivalric code, a world of expertise and the mastery of power. Thus, sheltered under the wing of an immense eagle, journalists, visitors and professionals were able to experience this whimsical atmosphere as they were introduced to the major innovation of 2013: the Excalibur Quatuor.

Source: Sparkle PR Solutions for Roger Dubuis

Video: Roger Dubuis YouTube Channel