Saint Honoré have added a touch of Arabian glamour to their brand with the signing of Saba Mubarak, Jordanian superstar of TV and film, as their Brand Ambassador.
The raven-haired Mubarak is renowned for her soulful emotive style and svelte looks which have graced screens – both small and large – in the Arab world and have got rave reviews from discerning viewers. The Jordanian beauty was born in 1971 and graduated from Yarmouk University in Irbid. She has created waves with her performances in TV serials: ‘Seraa A’ala El Remal and Eljteyah. Mubarak was recently awarded the ‘Best Arab Actress’ title at a film festival in Jordan.
- Saba Mubarak, Saint Honoré’s New Ambassador
Mubarak’s endorsement of Saint Honoré’s range of luxury watches, accessories and jewellery is expected to enhance the brand’s profile among the lovers of watches and fine jewellery in the Middle East. Already firmly established as a style icon renowned for masterful creativity, Saint Honoré is today a global brand with a presence in more than 50 countries and is currently engaged in expanding its presence across the Middle East.
“Saba Mubarak exudes elegant style, flair and sophistication, all of which embody qualities that reflect the Saint Honoré brand. This partnership also signifies our deepening ties with our Middle East customers who have been great supporters of the brand in the past,” said Olivier Birault, CEO of Saint Honoré. “We are looking at further consolidating our presence across the region to be able to serve our Middle Eastern customers better.”
“I am very honoured to be picked as Saint Honoré’s first Arab Brand Ambassador,” said Mubarak. “The flamboyance and flair conveyed by Saint Honoré’s line of watches and accessories will make the brand very popular among the large number of luxury lovers in the Middle East,” she added.
With its two production houses utilizing centuries old traditions and expertise and blending it with modern design trends, Saint Honoré creates contemporary collections designed to meet the tastes of discerning audiences worldwide, marrying Swiss precision with French flair.
Source: Saint Honoré