Gucci timepieces & jewellery launch new Grammy® watch and Grammy® camp

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February 2013

In the third year of a three-year partnership between Gucci Timepieces and Jewellery and The Recording Academy®, the organisers of the annual Grammy® awards, the fashion brand launches a new Gucci Grammy® interlocking watch, which is available as two variants. Furthermore, Gucci has also announces its support for the new Grammy Camp®, a summer programme for music students from around the world.

Following the I-Gucci Grammy® Museum watch introduced this time last year, Gucci has now unveiled two new models in its Gramm® collection. The Interlocking timepieces are distinguished by their bold black leather cuff and are available with a case in brushed stainless steel with a black dial or black PVD with a dark yellow dial.


The Grammy® connection is emphasised by a gold pin on the strap at 12 o’clock, an embossed logo on the strap, an engraved case back and, more subtly yet more striking at the same time, by the concentric grooves on the dial, which recall a vinyl record.

For the new Grammy Camp®, Gucci Timepieces and Jewellery will select ten talented young musicians to take part in camps in New York and Los Angeles this summer, where they will attend a range of workshop, meet with music industry professionals, write new music and visit recording studios.