The future is oval for Festina at BaselWorld

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March 2013

It’s not just the exhibition halls themselves that will be new at BaselWorld this year. There will also be a considerable number of completely new stands that will put the brands in competition architecturally, as well as horologically.

The Festina Group’s new stand has a futuristic design with a unique oval shape that covers an area of over 2,000 m2 on two floors. This perfect oval, without edges, houses a variety of environments: from the functional and spacious work area or a product presentation room of 500 m2 to even a modern lounge area where clients and guests can be received in the most relaxed atmosphere.

The Festina Group stand dominates Hall 1.2
The Festina Group stand dominates Hall 1.2

Apart from its unique shape, design and dimensions the new Festina Group stand also surprises by being a space 100 per cent adapted to new technologies, where integration into the digital world forms part of the environment. True to this on the outer part of the stand is a spectacular 300 m2 LED wall, enabling the Group to get closer to the public.

An interactive led-wall which will broadcast related content in the form of life-style films, product videos... etc. and which will enable visitors to send messages, opinions and comments or even upload pictures through Facebook, Twitter or Instagram.