It’s not just the exhibition halls themselves that will be new at BaselWorld this year. There will also be a considerable number of completely new stands that will put the brands in competition architecturally, as well as horologically.
The Festina Group’s new stand has a futuristic design with a unique oval shape that covers an area of over 2,000 m2 on two floors. This perfect oval, without edges, houses a variety of environments: from the functional and spacious work area or a product presentation room of 500 m2 to even a modern lounge area where clients and guests can be received in the most relaxed atmosphere.
- The Festina Group stand dominates Hall 1.2
Apart from its unique shape, design and dimensions the new Festina Group stand also surprises by being a space 100 per cent adapted to new technologies, where integration into the digital world forms part of the environment. True to this on the outer part of the stand is a spectacular 300 m2 LED wall, enabling the Group to get closer to the public.
An interactive led-wall which will broadcast related content in the form of life-style films, product videos... etc. and which will enable visitors to send messages, opinions and comments or even upload pictures through Facebook, Twitter or Instagram.