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JS Watch co. Reykjavik Fine Watch Art Benefit Auction

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May 2013


Icelandic watch manufacturer JS Watch co. Reykjavik and two of the most prominent artists in Iceland, Tolli and Lína Rut have joined together in order to support KRAFTUR, a society supporting young people who have been diagnosed with cancer, and their relatives. In 2010 the owners of JS Watch co. Reykjavik got the idea to ask the most prominent artists in Iceland to join with them in order to create something very special and to make the outcome of that creative work their contribution to KRAFTUR.

JS Watch co. and Tolli and Lína Rut's creations to support KRAFTUR
JS Watch co. and Tolli and Lína Rut’s creations to support KRAFTUR

The idea which was presented to the artists was to have them design the ornaments for the dials on two magnificent wristwatches from the JS Watch co. Reykjavik and also to design the ornaments on the accompanying two single watch boxes. Then hold an auction sale of these two watches with the intent to raise funds where the entire proceeds will go to KRAFTUR. In 2012 two magnificent watches and two boxes adorned with artworks by Erró and Eggert Pétursson were auctioned with very good results and now two great artists Tolli and Lína Rut have done it again. As a result these pieces of art are very unique ornaments which will undoubtedly attract attention and admiration in the future.

The dial by Tolli is painted by hand depicting Fire and Volcanic Eruption
The dial by Tolli is painted by hand depicting Fire and Volcanic Eruption

The dial by Tolli is painted by hand depicting Fire and Volcanic Eruption “I found it very exciting to incorporate something as big and powerful as a Volcanic Eruption into something as small as a watch, when I saw the dial I realized that abstract flow over the white face would look beautiful.” Explains Tolli when asked about the work.

The dial by Lína Rut has a copy of her character Happy Face
The dial by Lína Rut has a copy of her character Happy Face

The dial by Lína Rut has a copy of her character Happy Face, “I wanted to create a character that would please the eye and attract attention. The smile of the character reminds us of the joyful faces of children. Happy Face was created to collect funds to support the disabled, chronically ill children and their parents in Iceland and also to support Kraftur.” Explains Lína Rut when asked about the work.

The Movement technical specifications:

Mechanical “Execution Top”

Automatic winding.

25 jewels, Custom decorations, Blue screws and Rhodium plated finish.

38-hour power reserve when fully wound.

Fine tuning “Assortment Chronometer”.

Shock protection Incabloc.

The auction starts on May 25th and ends on July 31st.

Source: JS Watch