Pink Watch makes a bold move with the colour of its models, claiming pink as the new colour of choice for real men.

The independent Swiss watch brand pushes home its message with two of the toughest ambassadors imaginable: rugby player Sébastien Chabal and kick boxer Jérôme Le Banner.

PWB (left) and PWG (right) by Pink Watch

The watches initially come in two versions: PWB with a stainless-steel case in black PVD, bezel with pink top ring and white figures, pink stamped dial, Swiss quartz movement, pink rubber strap, buckle in black PVD; PWG with a stainless-steel case in 4N PVD, bezel with pink top ring and white figures, pink stamped dial, Swiss quartz movement, pink rubber strap and buckle in 4N PVD.