The crystal house Swarovski, whose finely crafted jewelry and accessories collections are adored by millions of customers around the world, has chosen Australian supermodel Miranda Kerr to embody the Swarovski woman for its latest advertising campaign.
Shot by award-winning British photographer Nick Knight under the creative direction of Ronnie Cooke Newhouse of House and Holme, the campaign will break in Fall 2013 as part of a global media drive.
- Left: Picture from Swarovski’s new campaign featuring Miranda Kerr - Right: Miranda Kerr during the shooting with Nick Knight
The images feature a radiant Miranda Kerr wearing a selection of Swarovski’s most loved products for daytime and evening wear. Her natural beauty is illuminated by the jewelry pieces and complemented by still lifes of lush garden roses which were cut in the English countryside by photographer Nick Knight.
The global campaign includes a TV commercial to be shown in Italy, France and Hong Kong which features a soundtrack composed and performed especially by singer, song writer and producer Pharrell Williams.
Nadja Swarovski, Member of the Swarovski Executive Board, said: “We are thrilled to once again work with creative forces Ronnie Cooke Newhouse and Nick Knight on our new campaign. Nick’s garden roses and Miranda’s freshness, beauty and glamour beautifully complement and enhance Swarovski’s modern jewels.”
Creative Director Ronnie Cooke Newhouse commented: “Mix Miranda Kerr with home-grown English garden roses, Swarovski jewelry, Nick Knight photography, original Pharrell Williams music and you get beauty, warmth, coolness and desirability. Things we love…”
The new campaign will break in November books worldwide as part of a global media drive in 25 countries.