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March LA.B - Striking a Balance [Video]

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October 2013



Exclusive launch of the brand in Switzerland

March LA.B is a Swiss-made luxury timepiece brand with headquarters in Los Angeles, California and Biarritz, France. Striking a balance between modern L.A. style and French heritage detailing, the brand’s designs embody opposite yet complimentary aesthetics and create a new transversal time zone. Rooted in vintage inspiration, these timepieces are refined in their simplicity and assert the philosophy that less is more.

March LA.B SS 2013 50th Anniversary Shelby Cobra Timepiece
March LA.B SS 2013 50th Anniversary Shelby Cobra Timepiece

The brand relies on three men; Alain Marhic (Founder), Jerome Mage (Creative Director) and Joseph Chatel (Business Manager).

The brand’s self-imposed creative requirement is to design timeless styles that will transmit to future generations, following the example set by the most exceptional watches of the past decades. The Mage–Marhic tandem focuses on that aesthetic concept to reveal outstanding timepieces, which are minimal, elegant and lower-profile with balanced proportions complimentary with the style of today’s urban dandy.

March LA.B offers 3 collections. 3 distinct directions symbolizing the temperaments and styles of its 3 founders:

  • The AM series is the purest collection. A classic and timeless watch at ease in every situation.
  • The JC series is the most classic collection. A subtle inspiration for a more elegant proposition.
  • The JM series is the most exclusive collection. A unique vision for the true dandies.

Finally, March LA.B introduces a timepiece, as anecdotal as it is timeless; the “1805”, a truly inspired “Napoleonic” pocket watch. An homage to the unmistakable style of the First French Empire.

Rose Gold AM59 Timepiece with Electric Black Lizard Bracelet
Rose Gold AM59 Timepiece with Electric Black Lizard Bracelet
Steel AM3 timepiece with Electric Mesh Bracelet
Steel AM3 timepiece with Electric Mesh Bracelet
Sterling AM2 Timepiece with Electric Brown Buffle Bracelet
Sterling AM2 Timepiece with Electric Brown Buffle Bracelet

Driven by an obsession for definitude within design, the March LA.B creative team has partnered with some of the Swiss industry’s most reputable watchmakers. March LA.B has forged this relationship with our Swiss manufacturers alongside one of France’s most prestigious leather factories. Centered in Bienne, Switzerland, the complex and careful construction of March LA.B timepieces is a true testimony to the Swiss-made reputation, demonstrated by technique, functionality, reliability and precision.

EXCLUSIVE SWISS LAUNCH OF THE LATEST MARCH LA.B TIMEPIECES

The latest March LA.B timepieces will be available in Geneva at Bijouterie Grégoire as of November 2013.
The pieces will be unveiled on 7th November in Geneva’s Old Town during a special event where both founders Alain Marhic and Jerome Mage will be present.

Bijouterie Grégoire
Rue Etienne-Dumont 8
1204 Geneva
022 731 76 50

Source: March LA.B