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Schweizer Uhrenmesse 1917 Basel

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March 2015


The history of today’s “Baselworld” goes back to 1917, when the Schweizer Mustermesse (Swiss Industry Fair) first had a special section for watches and jewelry. By 1931, the Swiss Industry Fair introduced a special pavilion dedicated only to watches, called “Schweizer Uhrenmesse” (Swiss Watch Show).

Schweizer Uhrenmesse 1917 Basel