The Italian watch brand adds more flash and flair to its new, motorcycle inspired watch collection, through its renewed partnership with Suomy Motorsport
What do you get when two figures of Italian design mix? Something original, full of character, and with a sense of humour, of course!
This is the case with the ongoing partnership between Italian watch brand Meccaniche Veloci and helmet maker Suomy Motorsport. Having just renewed their official partnerships, the two companies have joined forces to develop the new Helmet wristwatch collection for the watch brand. The collection replicates the decorations of Suomy helmets on the Meccaniche Veloci watch faces.
Their partnership makes perfect sense, too. Both Meccaniche Veloci and Suomy are linked to the world of speed and competition, offering their customers unique designs and sporty features. Cesare Cerrito, Executive Chairman of Meccaniche Veloci, summarizes the idea behind their collaboration and the launch of the new line for us:
“It focuses on those who love motorcycling, who make up a very active and appreciative percentage of our clientele, and it also draws people who simply find Suomy designs funny and original.”
The watch designs tell many different kinds of stories. One features the iconic American pin-ups, who appeared, flirtatiously, on the fuselage of US warplanes in the 1940s. Another design is based on the character of Uncle Sam, the symbol and personification of the United States of America. Uncle Sam wears the characteristic stars and stripes top hat. But Suomy reinvented this symbol “with a provocative skull for individuals with a sense of daring”. As always, our Italian friends know how to make a statement! (VJ)
- From left to right: Apex Sam helmet; Quattro Valvole 48 Four Strokes SKULL; Due Valvole; and Quattro Valvole 44 Only Time.
- Models: Quattro Valvole 48 Four Strokes, Quattro Valvole 44 Only Time and Due Valvole.
- Four independent ETA 2671 mechanical automatic movements for the Four Strokes, two for the Due Valvole and one ETA 2824 mechanical automatic movement for Only Time.
- Case made of natural titanium, also available with black IPB finishing.
- High-quality rubber strap, fixed directly to the case.
- Limited edition, only 250 pieces for each model.
- Swiss made.