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Raymond Weil commemorates Frank Sinatra

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September 2015



Mr. E

The Swiss watchmaker’s new maestro Frank Sinatra Limited Edition timepiece honours the entertainer’s centenary and his iconic sense of elegance and style.

Frank Sinatra is a cultural icon. Not just in his native United States but also internationally, his work in music, film and television has been revered and celebrated. Earning him the title of one of the greatest entertainers of all time, Sinatra earned a total of 21 Grammys, three Oscars and two Golden Globes. He also remains a true icon of style. His voice, suits, iconic tipped hat and blue eyes all contributed to his legendary status.

And his legend and style have been honoured and commemorated in many ways. The United States Postal Service issued a postage stamp to honour the tenth anniversary of his passing in 2008. That same year, the United States government declared May 13th as “Frank Sinatra Day” for his contributions to American culture. Sinatra has three stars on the Hollywood Walk of Fame, where those in show business aspire to get only one. He also received three honorary university degrees during his lifetime. So when commemorating Frank Sinatra, it must be done big and it must be done right.

Raymond Weil commemorates Frank Sinatra

Swiss watchmaker Raymond Weil has also joined in the commemorations, specifically to celebrate the hundred year anniversary of the birth of Frank Sinatra. As part of the “Sinatra 100” centennial celebration, the watchmaker has introduced a special limited edition timepiece, which is a reinterpretation from its classic maestro collection.

The maestro Frank Sinatra Limited Edition watch pays homage to the legendary artist and his iconic persona. With restraint, elegance and precision, the timepiece evokes a sense of admiration for the entertainer’s illustrious career. According to Elie Bernheim, CEO of Raymond Weil:

“It is a great honor to have partnered with the Frank Sinatra Enterprises to create a design that celebrates this special occasion. Frank Sinatra was a charismatic character who left an indelible mark in the hearts and minds of many generations; he embodied an era, a style, and a tradition and was above all a passionate man of extraordinary talent. As a music-loving family company, it is perfectly fitting that we pay tribute to this undisputed maestro of music with a limited edition piece in our maestro collection.”

Raymond Weil commemorates Frank Sinatra

Through the maestro Frank Sinatra Limited Edition, Raymond Weil has joined in with the Sinatra family to celebrate what would have been the icon’s centenary. Frank Sinatra Junior also offered some insights on the partnership and on his father:

“Frank Sinatra understood the vital importance of time and when preparing his music he employed what he had named ’the heartbeat tempo.’ For that reason, he insisted that his wristwatch would have the utmost mechanical integrity and construction to guarantee many years of faithful and accurate service. Master of horology, Raymond Weil has steadfastly maintained this degree of excellence and in the centennial celebration of the birth of Frank Sinatra, I am proud to see my father’s name associated with this magnificent timepiece.”

Raymond Weil commemorates Frank Sinatra

Throughout 2015, Sinatra will be globally honoured with special tributes, partnerships, book and video releases, television and film events, performances and much more, including the Grammy Museum’s “Sinatra: An American Icon” exhibit hosted by The New York Public Library for the Performing Arts.

To enter the Sinatra Quest and win exclusive Sinatra gifts and the maestro Frank Sinatra Limited Edition watch, visit Raymond Weil’s website.