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1. 2016? Difficult.
To answer that
question we need
to start with the
problems (causes)
we’re experiencing
every day,
which are the kind
that take away
the desire to
reward yourself or others with gifts.
But above all, we can’t go on living
a carefree life, that’s finished.
But people will always have
positive image of watches and
brands that show substance and
credibility will always recover.
2. Consolidation of the current market
with a few cases — the United States,
for example — where we think we can
expand our distribution network. We’re
also going to focus more and more
attention on the existing models in our
collections with suitable communications
to back them up, in line with trends.
3. I’m sure that mechanical watches
will always remain an exclusive
line for people looking for iconic
status and the pleasure you can only
find in haute horlogerie products.
4. Basel is certainly less crucial than
in the past, but it’s still an important event for brands that are looking
to constantly strengthen their brand
recognition in the watchmaking market.
EUROPA STAR’S FOUR QUESTIONS
1. What are your predictions for 2016? Do you think that exports will recover, or will the markets stagnate or continue to decline after the slump we saw in 2015? And what do you think were the reasons for the downturn in 2015?
2. What are your priorities for the coming year: consolidating your existing markets, actively exploring new markets (if so, which), rationalising / consolidating / expanding your distribution network, launching new products, PR initiatives, etc.?
3. Over the longer term, do you believe that mechanical watchmaking will gradually die out, hybridise, or continue to occupy its own exclusive niche? Do you see the advent of smartwatches as a potential threat, or an opportunity for growth and diversification?
4. What exactly do you hope to achieve from your participation in Baselworld 2016? Do you feel your presence at the fair is essential to your business, or are such forums less important now than they were in the past?
