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Urso, king of the jungle

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June 2016


It’s good to be king. Urso Luxury evokes the lion in its latest edition of limited pen pieces.

According to a famous African saying:

"Every Morning in Africa, as the sun rises, no matter whether you are a lion or gazelle, the important thing is that you start to run.”

Urso, king of the jungle

Giuseppe Urso and his brother Lucio started to “run” in 1985, designing high end jewellery and later expanding to produce luxury pens. They were all handmade in their atelier in Candia Lomellina, 30 km from Valenza.

The brothers realized that people have always been fascinated by the noble lion, whose figure has influenced literature, architecture and visual arts. We see in the lion features like courage, fundamental to his existence but not as common in mankind.

Urso, king of the jungle

Rooted in Italian tradition and run as a family business, Urso Luxury is quite the opposite of today’s mass produced operations. While the brand relies mostly on local artists and workshops, they are also working to incorporate the latest technologies by collaborating with partners in other parts of Europe, the US and the United Arab Emirates.

Urso, king of the jungle

Strength and pride are the two characteristics which give the lion the title of “The King of the Animals”. And those are the characteristics evoked by Urso Luxury in its latest edition of limited edition pen pieces.