All Swiss Made, all under one roof. Eight independent Swiss watchmakers will participate in a joint pavilion at the Hong Kong Exhibition, from 6th to 10th September 2016.
The Swiss watch industry can definitely use a bit of unity at the moment. And that’s especially the case in Asia and especially for the smaller brands. Demand for luxury watches (and other high-end goods) has plummeted since last year in Hong Kong – traditionally the top importer of Swiss timepieces.
So the question is how to confront the problem head-on? At this year’s Hong Kong Watch and Clock Fair - which takes places at the Hong Kong Exhibition from 6th to 10th September - the Swiss are adopting a positive motto: “united we stand, divided we fall”.
For the second time running, the Swiss Independent Watchmaking Pavilion will promote independent watchmakers based in Switzerland all under one roof. The brands slated to participate are: Adriatica, Greco Genève, Kendall L. 1742, Mathey-Tissot, Ollivier Savéo, Pilo & Co., Saint Honoré and WatchE.
The pavilion will allow the brands to connect with clients that otherwise couldn’t make it to their boutiques. That’s definitely a way to broaden their client base in Asia.
It’s also a way to present an alternative – and usually more affordable – face of Swiss watchmaking to the rest of the world, separate from the industry’s giants.
And it just goes to show that we all could use a bit of solidarity in tough times.