It’s that time again! Europa Star’s dedicated TV programme presents its second installment, where we report on the latest from SIHH 2017.

Europa Star recently launched its new TV programme C’est l’heure or “It’s time”. A co-production with La Télé and Bab-Consulting, the programme keeps you abreast of the latest news and influential analyses from the watch world.

In case you missed the first episode - which explored the Espace Horloger in the in the Swiss Vallée de Joux - you can still check it out here.

For the second installment of the series, Serge Maillard and Nasrat Latif take us on a tour of the SIHH (Salon International de la Haute Horlogerie). Representatives from some of the world’s biggest brands, independent watchmakers, and industry insiders have their say on the occasion of the 2017 edition of the trade show, which just wrapped up here in Geneva.