We've heard of the titles CEO and CFO and, of course, have seen the titles `President' and `Head Buyer' on many a business card. Now, get ready for the job title of the jewelry industry's future. Get ready for `Social Director.' Alfredo Molina of Molina Fine Jewelers, the upscale salon in Scottsdale, Arizona, known for its extraordinary gems like the multi-million dollar Archduke Joseph diamond, has brought social directors on board to help the company branch out into new markets. These social directors, Molina says, are market aware and can scout out a new client base worldwide. For example, thanks to a Molina social director working in Beverly Hills, the company was able to enter the Spanish market in August with a very upscale exhibition where prominent business people and even royalty viewed some of Molina's treasures.



Source: Couture International Jeweler
Oct - Nov 2002 issue