COVER - creative watch design Made in Switzerland

April 2003

COVER- creative watch design Made in Switzerland

The brand COVER is a symbol of innovative, up-to-date watch design. Each single model expresses the perfect harmony between form and function. The quality of design and skill is emphasised in COVER. This attitude characterizes the thoughts and actions of the COVER employees. Each watch has the quality seal “Swiss made” - a label, that both honours and obliges fulfilment of commitment .

Clear product policy - consistent orientation towards the interests of the customer.
The COVER collection is clearly structured. The two product lines “Impressions” and “Expressions” which are presented at the World watch and jewellery show in Basle, are directed at two target groups: on the one hand classical and sport orientated customers and on the other hand buyers who appreciate exclusiveness and extravagance. COVER places importance on waterproof, stainless steel cases (some also gold-plated) and ETA quartz movements. Many variations of dials and watch straps are available. Also specialities such as chronograph or slender linked bracelet models, complete the collection. COVER; with its competent technical and sales service, contributes to a successful partnership with specialist watch and jewellery shops. Retail shops ,which sell this brand, are effectively supported with attractive promotion material.

Independent, autonomous, competitive
Behind COVER is an over twenty year old efficient family business in Solothurn, Switzerland. Theo and Stephan Ingold`s owner directed company seeks to keep its entrepreneurial independence in the future.
Thanks to an emphasis on a well-developed sense of individuality and flexibility COVER can very efficiently transpose to new trends and fulfil specific customer needs. On the basis of a long-term investment policy the know-how in technology and marketing is kept up to the newest standards.
Impressions by COVER Expressions by COVER

Source: Cover press release
April 2003