December 2002


Brand history
Few brands can boast a heritage as rich as Zodiac, whose origins date back to the early 19th century when Jacob Calame established himself as a watchmaker in La Chaux-de-Fonds, Switzerland. By 1882, Jacob's descendant, Ariste Calame, had returned to the family's ancestral home in Le Locle and founded his own watch-making workshop. The company grew dramatically in size and scope over the next two decades.
As the years passed, world events and the developments of new technologies radically transformed the watch industry, and Zodiac kept pace. Astute management and quality craftsmanship provided the impetus for continued expansions and an international reputation for quality and innovation.
Today, Zodiac celebrates its rich Swiss watch making tradition with fresh designs that address a selected range of contemporary tastes, while maintaining their classic elegance.

The collection
The Zodiac name embodies the essence of refinement, with materials and quality craftsmanship inherited from its rich past, brought together in a fresh and contemporary design interpretation.
The attention to details and manufacturing processes is reflected in case designs, proportions and materials that are further enhanced by a strong innovative spirit and creativity. The lug designs, calendar openings and perfection of the deployant buckles provide each timepiece with its own unique personality.
From ladies' styles to men's chronographs, from classic to innovative design, Zodiac timepieces demonstrate a clear identity, the result of a fusion between the past and present. The design characteristics and diverse materials employed create distinct categories of timepieces (click on each photo):
Calame Classique
Calame Sport
Bellevue 14
Bellevue 14

The aesthetic essence of the collection is rooted in the past and enriched with innovative design interpretations. Aesthetics and functionality, tradition and originality, elegance and versatility are merged into unique timepieces that express decisive personality. The owner of a Zodiac timepiece desires functionality and comfort, has self confidence, and a clear awareness of authentic values, choosing to escape the extemporaneity of fashions, while remaining in harmony with the times and trends.

The reference to linearity through the leitmotiv of the “square” is not a casual reference, but rather contemporary design developed through images that represent the classical and refined style and the Swiss Made spirit of Zodiac.

From the catalogues and advertising pages, to the rich wood packaging, and the brown, white and silver palette, every detail declares the elegant and authentic spirit of the Zodiac brand.
Contact: [email protected]
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Source: Zodiac press release
December 2002