Timberland New Rugged Watch

September 2001

Following it's function as fashion mantra, Timberland is unveiling its new rugged casual watch to the world. The sporty watch has a distinct outdoor look featuring a water resistant leather strap branded with the Timberland logo and a stainless steel case.

The watch will be available with two functionalities:
Indiglo® and date. This version features a uni-directional turning compass bezel and push-crown Indiglo® movement with a date window. The dial, available in black, natural or olive color, is textured and the hands are bold for easy readability.

World Time Zone movement. Designed-for-trekking, this extension of Timberland's Trek Travel initiative features analog-digital movement. A digitally displayed map of the world offers 27 time zones with a push of the button. The selected time zone will blink on the map while showing the hour difference between that time zone and the `home' time zone. Analog hands continually display the time. Other digital functions include time, day, date, stopwatch and alarm. It also features an electronic backlighting system.

“This new watch epitomizes the Trek Travel marketing initiative. It has everything the traveler needs, from time zones, an alarm and even a light so you can even see the time when it's dark. The traveling consumer is an important target customer for the Timberland brand. In fact, Timberland's current international advertising campaign is themed `for the journey'” states Muriel Spoorenberg, Timberland Brand Manager, International. “And Timberland's mission is to provide the products to enhance one's journey in life.”

All Timberland watches are water-resistant to either 50 or 100 meters, have hypoallergenic stainless steel cases and casebacks, lenses made with scratch-resistant mineral glass and feature the Timberland tree logo etched in all crowns and casebacks.

Designed and tested to withstand the elements, Timberland watches are crafted with the same attention to signature detailing and premium quality materials that have made Timberland® boots a legend. To see the entire watch collection, including the new activity oriented hiking and biking watches, visit

Source: Callanen International, Sept. 2001