Watch study confirms consumer preference for lower prices
Timex leads the way

Research conducted by business consulting organization MVI Marketing Ltd., has confirmed that the majority of watch sales in the USA are taking place at prices below $50 and that the leading watch brand in the USA is Timex.

The research, which took place from August 30 to September 7, 2001, showed that some 66% of consumers had bought a watch costing $50 or less in the last twelve months...

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http://mvimarketing.com/main/report_watch.html