Soft3Design chose the city of Geneva to set up its innovative service offering a do-it-yourself watch design capability via the Internet. Spin-off of the world-famous MIRALAB virtual human modelling R&D facility in the University of Geneva, Soft3Design has brought this age-old industry, that is linked indissociably with that of Switzerland, into the new millennium.

S3D products and services for the creation of realistic, three dimensional virtual objects and their manipulation in real time accelerate every phase of the business process. Time to market is considerably reduced giving an invaluable business advantage to companies using S3D technologies.

S3D technology capitalizes on four key vectors which impact the business process:

* Virtual visualization of objects in 3-Dimensions
* High resolution realistic picture quality rendering and animation
* Personalization of products
* Real time operational capability

More information on www.soft3design.com