The first OMEGA Flagship Store in France opened its doors on July 18th 2001 in the heart of the rue d'Antibes shopping district in Cannes. This represents a major step in the brand's distribution strategy.
This new OMEGA Flagship Store, with an ideal location at 69 rue d'Antibes, has a sales area of over 70 m2 which reflects all the characteristic events in the brand's illustrious history. This store, which follows the world's first OMEGA Flagship Store opened in Zurich in December 2000, is one of the cornerstones of an ambitious project to open 50 such stores in the world's most famous shopping districts to offer OMEGA the possibility of expressing its image to the full. The store will also support the brand's existing distribution network. The concept for the new stores has two primary objectives: firstly, to consolidate the position of the OMEGA brand at local, national and international level, at the same time giving full support to the existing worldwide distribution network of authorised OMEGA retailers thus making the sales experience more dynamic; secondly, to offer a centre for information, activity, service and permanent communication with today's discerning customers. Naturally the Cannes store has a wide selection of the latest OMEGA models in the famous Constellation, Seamaster, Speedmaster and De Ville range, as well as other even more exceptional and exclusive pieces.

from the Omega press release