OMEGA's 5-year partnership as Title Sponsor of the European Masters underscores the brand's strong association with golf and represents a natural progression from its four years as a co-sponsor of the tournament . The brand's commitment to the tournament fits in perfectly with its worldwide association with golf, which includes activities as Title Sponsor of the Hong Kong Open and Official Timekeeper of the US PGA TOUR and the SENIOR PGA TOUR.

A brief outline of the programme:

Tuesday 4 September 2001
OMEGA Charity Skins Game with Ernie Els, Lee Westwood and Seve Ballesteros

Wednesday 5 September 2001
Credit Suisse Pro-Am tournament
Press conference on the Hong Kong Open

Thursday 6 - Sunday 9 September
OMEGA EUROPEAN MASTERS tournament

The OMEGA website also contains a complete section on the tournament whichwill carry daily updates on all the action. Visit http://www.omegawatches.com.

Source: Omega press release