The Fixoflex® watchbands are manufactured and distributed by the German enterprise ROWI Rodi & Wienenberger GmbH located in Pforzheim, which looks back to more than 115 years history. ROWI also produces watchcases with integrated watchbracelets and is partner of many worldwide well-known watchbrands.

Contrived in 1951, the first Fixoflex® watchbands (3205 pieces) were already produced in the same year and a patent was requested for the device. Today, end 2000, the figures exceed 100 million mark.

Fixoflex® watchbands are available in stainless steel, HiTecGold plated, two-tone, titanium, in fine silver and gold, varnished or with polyamide top shells in all saleable widths and various surface designs.

ROWI's success has been celebrated in the course of a ceremonial act end October 2000 in the premises of the company, Stuttgarter street no. 25 in Pforzheim, where numerous politics and trade and industry VIP's were invited.

For the reason of the 100 million Fixoflex® jubilee, company ROWI has launched a Fixoflex® EDITION watch, which will be distributed worldwide.

From Rowi's Press Release
more information on www.rowi-gmbh.com