November 2000

TIME FORCE SWITZERLAND launches MCM luxury collection

MCM Lifestyle World is internationally recognised as a synonym for luxury, a zest for life and exclusive design. With the new MCM Timepieces MCM reflects the extravagant, individual lifestyle. The latest accessories for the whole day are sporty to elegant in appearance, comfortable and with succinct designs.

The MCM Timepieces Collection offers fine elegance and sporty functionality among classic men's and women's watches and chronographs. The watches are equipped with scratch resistant mineral glass, a quartz mechanism and a variety of clock face designs. The MCM expanding bracelet sets the sporting tone with the stylised MCM logo in cool, high-quality stee. The leather strap evokes subtle elegance with an embossed MCM diamond. The classic colours black and cognac from the MCM Signature Line compete with stylish pastel shades.

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