After setting up 35 own-brand stores across the world, Gc has finally found a suitable location in the heart of Geneva. “Suitable” is perhaps an understatement, since the new store overlooks the lake an is excellent company, nestled among the biggest names in luxury watchmaking and right next door to Omega’s flagship store at 12 Quai du Général Guisan.
- The Gc store at 12 Quai du Général Guisan in Geneva
Cutting a symbolic ribbon to official open the new store, Cindy Livingston, President of Sequel SA, handed over the keys of the store to her longstanding distribution partner Helen Kirchhofer, the owner of HENO Suisse. Livingston said, “As a young Swiss brand that has just celebrated its 15th anniversary, we are particularly proud to be present here in Geneva among the biggest names in watchmaking. This is an important milestone for the brand but also for me a great moment of “Smart Luxury”.
- The interior of the Gc boutique in Geneva
Gc also offered one of its limited-edition mechanical models to the Geneva’s Museum of Art and History for its « Watches of yesterday and today » exhibition.