Following on from the success of its award winning stand-alone flagship in London, Bremont has opened its first boutique overseas in Hong Kong. Located on Lyndhurst Terrace in Central Hong Kong, the boutique covers 2000 sq ft of prime retail space and will be a showcase for the company in Asia, to complement the brand’s growth in the region.
“It is a big step for us to launch our own boutique in Hong Kong,“said Bremont co-founder Giles English,”but we wanted to build on our considerable success with London and the exciting growth that Bremont has seen. When you have your own store you can really communicate your own brand message and DNA to your consumer. It also has a very positive effect on your wholesale markets as the brand becomes more visible.”
The store is based on a design similar to the London space, which won “Store design of the year” at the 2013 UK Jewellery Awards, but will make more use of innovative technologies which portray the wonderful stories behind each watch that Bremont creates.