170. retail-world

Bell & Ross opens a new boutique in Prague, Czech Republic

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October 2013

After Paris and Vienna, Bell & Ross, continues its retail development strategy with the opening of its third European boutique in Prague, Czech Republic. Two years after the opening of its first store in Singapore, Bell & Ross has already opened 13 exclusive boutiques worldwide.

The new Bell&Ross boutique in Prague
The new Bell&Ross boutique in Prague

The new store is located in the Old Town Square in one of the city’s most magnificent buildings: Prague’s Municipal Insurance Company, next to the Pařĭžská Street, one of Prague’s most high-end venues.

Customers will discover a completely modern Bell & Ross boutique but in keeping with the building’s architecture, with its spectacular arches on the façade.

The new boutique will introduce the entire collection, through the five lines, each one being inspired by a key stage in aviation history.

Watch enthusiasts will also discover exclusive timepieces as well as exceptional ones such as the BR01 Tourbillons.

“This long-awaited opening will offer collectors a wide selection of watches in a venue consistent with the aesthetic codes of the brand, and a customized service,” said Carlos Rosillo, Bell & Ross CEO.

Source: Bell & Ross