The adventure began with a trip to the States, motorbikes, authentic hard rock, saturated riffs and
chords, and a meeting with the legendary group, Kiss. The upshot was the first guitar-shaped watch. A
unique piece, but there will be others. This one has a mechanical chronograph. The tuning pegs are
functional, and the dial is worked in ultra-thin wood, with strings and sound holes. No less than 6 patents
have been registered for this watch alone. The spirit of rock lives on.
Automatic mechanical movement, ArtyA-Woodstock calibre by Concepto. Pink gold PVD-treated steel
case. Ultra-thin wood dial. Crocodile.strap.
Retail prices: CHF 18,900 USD 20,900 € 15,500
PVD-treated steel and pink gold, 42 mm wide
4 guitar-tuning peg chronograph push-pieces
Anti-reflective sapphire crystal
Ultra-thin wood with 18K pink gold guitar strings and sound holes
Mechanical automatic, ArtyA-Woodstock calibre by Concepto, patented Active Tuning Pegs System
(ATPS), 28,800 vib/h, skeleton, personalised rotor, 48-hour power reserve
Hours, minutes, seconds, chronograph, date
Hand-stitched ArtyA crocodile with buckle