Each numbered MasterBlock will have its own blockchain address. The first edition is limited to 2010 timepieces from numbers 0000 to 2009, the year the bitcoin was launched. 2008 pieces will be sold on www.masterblock.ch
and two customisable pieces will be auctioned: the 0000, named “Genesis”, and the 2009, named “Satoshi” in homage to the bitcoin creator. Each MasterBlock watch’s unique blockchain address is inscribed on its dial. How exactly is a watchmaking “block chain” created? Every numbered MasterBlock watch is linked to the timepiece with the previous number. Each production stage is “engraved” into the blockchain, meaning that the full history of the watches can be traced. Indeed, the blockchain provides both confidentiality by protecting watches from forgery, and transparency for the products integrated into the network... The watches themselves are worth 16,500 Swiss francs (or two bitcoins at the current rate...). They have a rather unusual design which stands out in the crypto-world, with the large X characteristic of Gvchiani on the casing which “opens” onto the dial! The watchmaker has integrated several references to the blockchain, such as a DLC titanium “block”, a leather strap representing a decentralised network and the X line which in this context could be seen as evoking the bitcoin monetary code (XBT). As you might expect, payment can be made in bitcoin or in another lesser-known exchange protocol called the “Ethereum”.
“The future is about seeing watchmaking develop in the blockchain,” exclaims Shant Ghouchian, the creator of the MasterBlock.