Chanel


Chanel: when the strap sets off the watch

December 2016



Wristwatch straps are usually seen as an accessory, a simple extension of the watch. With its new J12 XS, Chanel turns the idea around. What you notice first of all is the strap, or rather the cuff or wrist brace on which it is placed.

Wristwatch straps are usually seen as an accessory, a simple extension of the watch. With its new J12 XS, Chanel turns the idea around. What you notice first of all is the strap, or rather the cuff or wrist brace on which it is placed.

CHANEL J12XS
CHANEL J12XS
CHANEL J12XS
CHANEL J12XS

As its name suggests, the J12 XS is extremely tiny: 19mm. But placed on its wrist brace or on a single or multiple cuff, it becomes strong. It is both extremely feminine and extremely sporty. As Chanel makes it so prettily say, “I do not give the time, I offer it to those who dare to gaze on me.”