Swatch Group

Streetwear Swatch


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June 2019

Streetwear Swatch

For a long time, the Swiss brand has been translating a form of colourful urban culture into watchmaking. It finds natural ties with the Japanese streetwear specialist A Bathing Ape. Six watches resulting from their collaboration are now launched in limited editions.


here street culture meets innovative Swiss watchmaking!... When it comes tostreetwear brands, A Bathing Ape’s legend precedes it. Swatch announces its collaboration with the avant-garde Japanese brand created in 1993, through the launch of six limited edition watches.

Each of these six models is dedicated to a city: Bern, London, New York, Paris, Tokyo and... a last one to the “rest of the world”. In an equally urban spirit, Swatch equips this new Big Bold product line with a striking... 47mm watchcase

All six models feature a newly designed signature BAPE camo pattern as well as the Ape Head logo on the hour hand and the lower strap, while the enhanced Swatch logo is invocative of the watchmaker’s debut in the 1980s.

The five city watches are numbered and limited to either 983 or 1993 pieces, paying tribute to each brand’s respective birth year. Together with the sixth model Big Bold BAPE The World, this limited-edition collection “shouts out to big personalities, celebrating the world, diversity and time”.

The Swatch x BAPE collection will be available in Switzerland from June 15, 2019.