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Swatch

Swatch SA
Rue Jakob Stämpfli 94
2500 Bienne 4
Switzerland
Tel.: +41 (0)32 343 9580
Fax: +41 (0)32 343 9581
[email protected]
www.swatch.com

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> Swatch watch – search all reports since 2000

Swatch watch highlights

Luxury: a gilded cage for the Swiss watch industry?

Luxury: a gilded cage for the Swiss watch industry?

ANALYSIS

Is the watchmaking industry simply coming to the end of a 30-year revolution bent on pursuing the high-end segment as the ultimate goal? Or does the (...)

Swatch X 007

Swatch X 007

Swatch is on a secret mission! Just in time for the release of the latest James Bond movie No Time To Die, the Swiss watchmaking brand launches an (...)

Swatch: New headquarters and a lot of questions

Swatch: New headquarters and a lot of questions

WHAT’S NEXT

The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (...)

“Today, we admire the disruption of the past”

“Today, we admire the disruption of the past”

INTERVIEW WITH YVES BEHAR

Swiss-born star designer Yves Behar has a long list of clients, ranging from Nike to L’Oreal, Louis Vuitton to Prada, Samsung to Herman Miller. Now based in (...)

Watchmaking in the age of digital complexity

Watchmaking in the age of digital complexity

EDITORIAL

Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (...)

Order a watch... from your car

Order a watch... from your car

SWATCH

Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. (...)

Streetwear Swatch

Streetwear Swatch

COLLABORATION

For a long time, the Swiss brand has been translating a form of colourful urban culture into watchmaking. It finds natural ties with the Japanese (...)

Swatch presents an inverted automatic movement watch

Swatch presents an inverted automatic movement watch

FLYMAGIC COLLECTION

Swatch has launched a new line Flymagic to premiere the innovative paramagnetic Nivachron™ hairspring, made from a newly developed titanium-based alloy with (...)

Swatch Flymagic

Swatch launched a new Flymagic collection that feature a new mechanical movement with anti-magnetic Nivachron™ hairsprings made from a newly developed (...)

Swatch Mickey Mouse x Damien Hirst

Forever young, Mickey celebrates his 90th anniversary this year and Swatch pays him a special tribute with two Art Special watches created by Damien (...)

Russia, a challenging year

Russia, a challenging year

2017: +0.8%

2017 has been a challenging year for the Russian watch market. For the first nine months of the year, the value of imported watches increased by 5%, but (...)

Swatch takes a dive for Summer 2018

Swatch takes a dive for Summer 2018

The new timepieces of the Mediterranean Views collection are a fun take on the summer season. But what are these “fast fashion” watches (...)