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Swatch

Swatch SA
Rue Jakob Stämpfli 94
2500 Bienne 4
Switzerland
Tel.: +41 (0)32 343 9580
Fax: +41 (0)32 343 9581
[email protected]
www.swatch.com

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> Swatch watch – search all reports since 2000

Swatch watch highlights

The Watch Files #2 - The Delirium

The Watch Files #2 - The Delirium

PODCAST

Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed (...)

Swatch Heartbreak: a twisted spin on Valentine's Day

Swatch Heartbreak: a twisted spin on Valentine’s Day

Many believe time can also heal a broken heart. That’s why Swatch is celebrating all the singles and love cynics this coming Valentine’s Day with a new (...)

Watchmaking and the environment: on the front line

Watchmaking and the environment: on the front line

INNOVATION

Future customers will necessarily be more attentive to the environmental impact of their purchases. A few established watch brands stand out for their (...)

Disney Mickey Mouse X Keith Haring collection by Swatch

Disney Mickey Mouse X Keith Haring collection by Swatch

DISNEY’S ICON, MICKEY MOUSE, GOES POP

The latest Swatch collaboration with Disney & the Keith Haring Studio celebrates the iconic 1980’s New York social activist and pop-artist, renowned for (...)

Swatch SISTEM51 Bioreloaded models

Swatch SISTEM51 Bioreloaded models

MECHANICAL REVOLUTION MEETS MOTHER NATURE

It’s a first: recently introduced bio-sourced materials, extracted from the seed of the castor plant, now make their debut in the brand’s mechanical SISTEM51 (...)

Swatch Big Bold Chrono – Checkpoint Golden

Swatch Big Bold Chrono – Checkpoint Golden

Launched in October, Big Bold Chrono is the new Swatch product that conquers the wrists of all who dare to dare. Now introducing the special edition watch, (...)

Swatch HoHoOuch

Swatch HoHoOuch

Just like the rest of us, Santa’s year has been derailed, quite literally. Swamped with endless Christmas lists and wishes, he took his eyes off the road (...)

Swatch Big Bold Chrono with stopwatch function

Swatch Big Bold Chrono with stopwatch function

Swatch launches Big Bold Chrono with the stopwatch function that allows to play with the very concept of time by pausing or re-setting it as (...)

Swatch presents Sistem51 bio-reloaded models

Swatch presents Sistem51 bio-reloaded models

The recently introduced bio-sourced materials, extracted from the seeds of the castor plant, now debut in the brand’s mechanical watch line Sistem51, a real (...)

Luxury: a gilded cage for the Swiss watch industry?

Luxury: a gilded cage for the Swiss watch industry?

ANALYSIS

Is the watchmaking industry simply coming to the end of a 30-year revolution bent on pursuing the high-end segment as the ultimate goal? Or does the (...)

Swatch X 007

Swatch X 007

Swatch is on a secret mission! Just in time for the release of the latest James Bond movie No Time To Die, the Swiss watchmaking brand launches an (...)

Swatch: New headquarters and a lot of questions

Swatch: New headquarters and a lot of questions

WHAT’S NEXT

The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (...)