Swatch Group

Swatch: New headquarters and a lot of questions

WHAT’S NEXT

Español Français Pусский

By Pierre Maillard

February 2020

The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in the town of Biel/Bienne. But this uncoiling comes at a time when sales of the watch that in its day “saved Swiss watchmaking” are taking a serious nose-dive. Will it help them level out?

Swatch: New headquarters and a lot of questions

WHAT’S NEXT

Español Français Pусский

By Pierre Maillard

February 2020

Swatch: New headquarters and a lot of questions

The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in the town of Biel/Bienne. But this uncoiling comes at a time when sales of the watch that in its day “saved Swiss watchmaking” are taking a serious nose-dive. Will it help them level out?

article-private-text

Swatch Big Bold Chrono with stopwatch function

Swatch Big Bold Chrono with stopwatch function

TIME.KEEPER Swatch launches Big Bold Chrono with the stopwatch function that allows to play with the very concept of time by pausing or re-setting it as (...)

What Ralph Lauren's watchmaking strategy reveals

What Ralph Lauren’s watchmaking strategy reveals

TIME.BUSINESS Fashion brands entering the watch industry are facing difficult strategic choices, particularly with regard to their positioning and distribution. (...)

Swatch presents Sistem51 bio-reloaded models

Swatch presents Sistem51 bio-reloaded models

TIME.KEEPER The recently introduced bio-sourced materials, extracted from the seeds of the castor plant, now debut in the brand’s mechanical watch line Sistem51, a real (...)

Hamilton: “Lack of competition can be a problem, too”

Hamilton: “Lack of competition can be a problem, too”

INTERVIEW

Hamilton, with its American roots, has become a pillar of “accessible” Swiss watchmaking. Its Ventura is particularly in the spotlight this year. But as (...)

Tissot, neo-vintage and connectivity

Tissot, neo-vintage and connectivity

INTERVIEW

Tissot, the flagship brand of affordable Swiss watchmaking, has unveiled a new version of its T-Touch Connect Solar watch, the result of significant (...)

“Breguet holds a special place in people's hearts”

“Breguet holds a special place in people’s hearts”

INTERVIEW

A major launch for the brand, the two Type XX models that were introduced this year are the contemporary face of this iconic line. Any reinvention of a (...)

Blancpain: “A reinvention, not a replacement”

Blancpain: “A reinvention, not a replacement”

INTERVIEW

The Fifty Fathoms 70th Anniversary Act 2 – Tech Gombessa introduces an innovative feature, adapted to longer, deeper dives. It also has wider implications. (...)